Kansas City Automotive Museum

Brand Standards

About 

Car as the catalyst for:

Community. Education. History.

Parent brand and sub brands.

 

Our Audience

We focus on two key user segments who are most likely to connect with our brand and contribute to realizing our vision for a new museum.

Car Crowd

Passionate about automobiles, this group loves cars, often lending their own vehicles for events and exhibitions. They frequently attend our gatherings, make up a significant portion of our volunteers, and are key members of our board. Their enthusiasm drives the success of our events and initiatives.

Caring Contributors

This audience values community and education, seeking meaningful ways to make an impact. Many are philanthropists who are naturally inclined to support causes that resonate with their values. Their contributions help sustain our mission and expand our outreach.

 

Parent brand logo and usage

We use the KCAM parent brand logo to represent the entire KCAM ecosystem including The Underground, Events and Programs. It appears in places where people encounter all of our offerings.

 

The Parent Brand one-color

  • The red logo is our primary logo.
  • In cases where we need a single color glyph, please use only either Black or White for the logo.


KCAM + UG
  • In some cases it may be appropriate for the kansas city automotive msuejm and the Underground logo to appear in the same design
  • In that situation, keep them on the same baseline grid and match the x-height, as shown below
  • The Mozilla logo is 60% as tall as the Firefox logo